LUXURY LIES NOT IN PRICE
BUT IN CIVILWATION'S HISTORY
ABOUTUS
We are dedicated to refining the millennia-old Chinese civilization into an artistic language that transcends time and space, bringing the romance of her long history to the world. Each piece of our work is crafted with reverence, replicating the historical textures so that the world can feel the breath and pulse of Chinese civilization in a small space. As stated in the “Book of Documents”: “The fragrance of the utmost governance is perceived even by the spirits,” we use culture as a bridge to facilitate dialogue between Eastern and Western civilizations.
We consider customer experience as the soul, striving to enable users to resonate with civilization through stage design, incense culture, and costumes, making international friends participants rather than bystanders in cultural experiences. We firmly believe that only by making customers empathize with cultural stories can we achieve a transition from transaction to resonance.
Professionalism is our foundation. With the “craftsmanship spirit,” we meticulously carve out every detail, treating cultural creation with the rigor of scientific research to ensure that each piece embodies both historical depth and contemporary aesthetics. As stated in “The Fragrance of Heaven”: “The use of incense is most beneficial,” we build the value barrier of cultural luxury goods with ultimate craftsmanship.
History is the backdrop of our brand, Rooted in the robustness ofHongshan jade artifacts, the ethereal beauty of Han Dynastyincense burners, and the elegance of Song Dynasty incense rituals,we revitalize cultural relics into wearable time capsules. We alwaysuse culture as our vessel to write a new chapter of Orientalnarratives in the tide of globalization.
History is the backdrop of our brand. Rooted in the robustness of Hongshan jade artifacts, the ethereal beauty of Han Dynasty incense burners, and the elegance of Song Dynasty incense rituals, we revitalize cultural relics into wearable time capsules. We always use culture as our vessel to write a new chapter of Oriental narratives in the tide of globalization
Spices held an important position in ancient Chinese ceremonial culture. In daily rituals and social activities, ancient people often expressed respect for guests or friends by wearing sachets, and the fragrance released by the sachets also highlighted the wearer’s unique personality. During the Three Kingdoms period, the famous strategist Xun Yu of the Wei state became widely known for hisspecially crafted “Xun Ling Ten Miles of Fragrance” in his sachet. This fragrance was rich and long-lasting, and it complemented Xun Yu’s image as a graceful gentleman. Apart from his handsome appearance, the “Xun Ling Ten Miles of Fragrance” played a significant role in enhancing his noble image. Due to the esteemed status of spices in ancient times, they were often exchanged as precious gifts among nobility. By gifting spices, they expressed respect for the recipient. For example, it is recorded in The Collected Works of Wei Wu Emperor that Cao Cao once gave Zhuge Liang five pounds of cloves, which not only demonstrated his admiration for the talented strategist but also subtly indicated political manipulation.
In the Song Dynasty (969-1279), scholars considered the burning of incense, tea appreciation, flower arrangement, and painting as the “Four Elegant Pursuits,” and emphasized the proper etiquette of “correct and graceful, using incense to please the nose.” The process of appreciating incense involved three stages: initial impression, nose observation, and aftertaste, to understand its fragrance. In sacrificial activities, the role of spices was even more crucial. As early as the Western Zhou period (1046 BC-771 BC), a special office position was established to oversee incense burning. The rising smoke produced from burning incense symbolized communication with the gods. The Book of Rites records: “Burning wood at the Tai altar to sacrifice to heaven.” In Buddhism, offering incense to deities was a way of expressing devotion, while in Taoism, spices such as rosewood heart wood, Agarwood, and other incense materials were widely used in rituals and ceremonies.
Apart from their deep cultural value, the investment value of spices should not be underestimated. With the general improvement of living standards in recent years, the cultural market has seen a rapid recovery, and the price of high-quality Agarwood has increased more than tenfold in just two years. Moreover, the resources of premium Agarwood from regions such as Hainan and Vietnam are nearing depletion. Given the long time it takes for high-quality Agarwood to form (ranging from decades to centuries), these factors have further driven up its price. Other spices like large-leaf rosewood heart wood, small-leaf rosewood heart woodand ，Ten Acres of Fragrance are similarly affected.
In conclusion, spices are not only symbols of material wealth but also carriers of culture, religion, and human connections. They offer rare opportunities for collectors and investors. From serving as a medium for sacrifices to fulfilling daily incense needs, spices have consistently carried core values of connecting heaven and earth,displaying status, conveying virtues, and fostering emotional exchange.
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